Andrea Tosatto, along with his wife Chiara Santinello, responsible for Quality Management, leads the Green Fruit farm founded by his grandfather Giovanni then guided by his father, Attilio. Located in Trebaseleghe, in the province of Padua, GreenFruit just recently reached the milestone of 60 years of activity in the production and marketing of radicchio rosso of Treviso and all types of radicchio PGI. A plus to which the Padua-based company has always given importance, as to be a founding member of the Promotion and Protection Consortium, of which Andrea Tosatto is vice president. Activity that requires full-time commitment and now sees all concentrated in obtaining the Protected Designation of Origin (PDO), process that started a long time but that is not so easy to accomplish.
“We are a small company that invests on the search for new varieties suitable to our climate, and on close cooperation with 30 suppliers, trustworthy and reliable – says Tosatto in Italy.
fruit News – With some of them we work for years: together we define the production, and the varietal choices, and together we schedule the certifications. In this regard, this year, nine of them have been awarded the GlobalGAP which allows us to introduce ourselves with something more abroad “Green Fruit sells a thousand tons of chicory, of which about 400 early, varied and late IGP. The latter launched in mid-November, the sales campaign that will continue until the first fortnight of March. “We are seeing a steady growth in volume – continues Tosatto – And if in 2015 we have grown by 50% on the PGI certified product, this year we expect a further increase of 50%”.
“We export nearly 35% of our product – adds Tosatto – especially in France, Germany, United Kingdom, Netherlands and United Arab Emirates. Alps we have a greater sensitivity to the indications and you can better exploit our product, thanks to the collaboration with chef and promotions geared to different ethnic groups. We would like, then, to overcome the problems of logistics and send some of our radicchio in south-central Italy, where the distribution network is less organized. “